Acne Studios and Moomin Characters come together for an exclusive collection packed with character, warmth, and Scandinavian charm.
Rooted in a shared Scandinavian heritage, Acne Studios announces a special collection inspired by Tove Jansson’s Moomin universe.
The collection will appear as part of Acne Studios’ SS25 ‘Face’ collection, designed to capture a mood of youthful expression, colour, and play.
Jansson’s cast of characters, from Moomintroll and Snorkmaiden to the mischievous Little My, adorn pieces in the ‘Face’ collection, whether dashing across colourful jersey T-shirts, sailing across a zip-up hoodie, or dotted like stickers on signature Acne Studios denim.
Meanwhile, Moomin patches appear in place of the emblematic Acne Studios ‘Face’ motif on wool cardigans and beanie hats.
A utopian thinker, Finland-born Jansson published ‘The Moomins and the Great Flood’ in 1945, using the subsequent books to create a vision for an alternative society built on the principles of friendship, curiosity and nature. It is in this same non-conformist spirit that Acne Studios looks towards Jansson and her Moomin universe, creating a joyful collection that invites its wearer to experiment and have fun.
Acne Studios is a Stockholm-based fashion house with a multidisciplinary approach. Through founder and Creative Director Jonny Johansson’s interest in photography, art, architecture and contemporary culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear, magazines, furniture, books and exhibitions.
Acne Studios collections are defined by Jonny Johansson’s signature juxtaposing design and attention to detail. They emphasize tailoring and use an eclectic mix of materials and custom-developed fabrics. The collections cover men’s and women’s ready-to-wear, footwear, accessories, and denim.
Launching in select Acne Studios stores and online globally
The Acne Studios x Moomin SS25 Face collection is now available on Acne Studios channels online and in select stores globally, including:
- Rue Saint-Honoré – Paris, France
- Dover Street – London, UK
- Greene Street – New York, USA
- West Hollywood – LA, USA
- SKM Taipei – Taipei
- Harbour City – Hong Kong
- Cheongdam – Seoul, South Korea
- Aoyama – Tokyo, Japan
- Midosuji – Osaka, Japan
- Little Bourke Street – Melbourne, Australia
- Marina Bay Sands – Singapore
Explore the full collection on AcneStudios.com.
A selection of Acne Studios retail partners will also launch the collection, including;
- Dover Street Market Ginza – Japan
- I.T Hong Kong Women – Hong Kong
- I.T China Women – China
- SND – China
- B1OCK CONCEPT STORE – China