After the expansion to FRIENDS and FAMILY, Arabia's Moomin alphabet mugs collection is growing with the C, J, K, P, T, and W-lettered mugs. With the sale starting 29 November 2024, this will be the perfect addition to your holiday gift basket.
The main idea of the Moomin Alphabets Collection is to encourage people to come up with various letter combinations to create new and meaningful words. The collection is a part of the Reading, Writing and the Moomins initiative, spreading the joy of reading and writing in the lives of children, youth, and adults.
C, J, K, P, T & W – The possibility for even more names and words
The combination of the character-lettering from the Moomin stories and maps, and the illustrations on the other side drawing its inspiration from the comics, you’ll have a story to uncover whichever way you decide to look at the mug. With the addition of some much-needed consonants, your possibility to spell a new name or word expands.
The mugs show a Nibling cutting the Moomins’ sailboat rope (C mug), while Moominmamma stitches a dress for Ninny (J mug) to make her more visible. Little My bites Moominpappa‘s toe (K mug), and Aunt Jane is furious about a prank in which the Moomins have sent her a package with a bunch of bad words (P mug). Moomintroll celebrates his invitation to a fancy party thanks to his admired golden tail (T mug), and Stinky is revealed tricking Moomintroll and Snorkmaiden into a pond with a giant snake (W mug).
The illustrations in the newest mugs are based on Tove Jansson’s original Moomin book, The Exploits of Moominpappa (1950). Paired with a few of the previously launched letter mugs, you can now spell names such as Mike, Tina, Jasmine, and Cameron, and create words such as Cave, Mankind, Time, and Wandering.
FAMILY mugs with new characters released in November 2023
As with the previous Alphabet mugs, the illustrations on the mugs release in November 2023 are also based on Tove Jansson’s hand-drawn initials and lettering from Moomin stories and Moomin maps. Each mug features a different character-letter pair along with other characters on the backside.
In the FAMILY series, Hemulen is trying to coax everyone skiing in the terrible frosty weather, although Too-ticky advises everyone not to (F mug). Snorkmaiden is getting ready for a dance as the residents decide to celebrate before the comet hits Moominvalley (A mug). Moominvalley residents – especially The Inspector and Fillyjonk – are going crazy because psychiatrist Dr. Hatter points out confusing observations about their behaviour (I mug), and the blabbermouth Nibling is about to reveal Snorkmaiden’s love letters to Moomintroll (Y mug).
In the respective order, the mug illustrations are based on Jansson’s original Moomin books Moominland Midwinter (1957) and Comet in Moominland (1946), and comics Fuddler’s Courtship (1959) and Moomin and the Brigands (1954–55).
FRIENDS mugs released in December 2023
At the end of December 2023, the Alphabets mug family grew with another four mugs, R, N, D, and S, enabling the word FRIENDS to be formed from the collection.
The mug illustrations feature Fillyjonk worrying about how the Moomins can live in such a messy house (R mug), The Groke, who has frightened Sniff, Moomintroll and Shadow (N mug), Snufkin, who has just returned to Moominvalley from his winter journeys (D mug), and Emma the stage rat, who’s confused about the mess made by the Moomins who have temporarily taken up residence in her theatre (S mug).
The illustrations are based on Jansson’s Moomin comics Moominmamma’s Maid (1956), Moomin and the Brigands (1954–55) and Conscientious Moomin (1958), and the novel Moominsummer Madness (1954).
The first six mugs of the collection, forming the words LOVE and HOME, were launched in January 2023 and are widely available in Moomin Shops, Moomin Arabia’s stores and retailers.
You can buy the first part of the collection (L, O, V, E, H, M) now.
More meanings with the growing collection
As suggested by Moomin Arabia, it will be possible to combine the Alphabet mugs for the words FAMILY, FRIENDS, LOVE, and HOME. Still, one can use their creativity to come up with various words and meanings to their liking, mood, and occasion.
“We will release new alphabet mugs every year in an order based on the most common international first names. So there’s an element of excitement in waiting for your own and your family and friends’ initials to be added to the collection,” says Mirka Paasikangas, Global PR and Communications Manager for Moomin Arabia.
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