Dive into your comfort zone with Moomin Arabia’s textile novelties

New favourite characters with stories for the bathroom and bedroom collections

Little My and Sniff, as well as the famous crook Stinky, the lonely roamer Groke, and the mysterious Hattifatteners will accompany the Moomin family and other characters in the earlier released character towels collection. In the respective order, these novelty bath and hand towels and their characters delight in the bath time routines, hobbies, and swimming trips in pink, light brown, off-white, grey, and blue.

Little My and Stinky will also join the bedroom collection with new bed sets and single pillowcases. In the pink chequered bed linen, Little My has been woken up in the middle of the winter by a squirrel who has gnawed a hole in her sleeping bag. Turns out the winter offers fun for even the most tempered ones! In the off-white Stinky bed linen, Moominvalley’s most persistent rascal is on his pranks again. This time, he has targeted Mrs Fillyjonk and a little dog. Does Stinky ever sleep?

The new Comet collection will take your dreams to a whirlwind adventure between sea, earth, and sky as Moomintroll, Sniff, and Snufkin hurry to tell the others about a comet approaching Moominvalley—a story inspired by the novel Comet in Moominland. The Flower Garden collection novelty approaches bedtime with a more down-to-earth theme and will lull you to sleep in a blooming nature. The classic patterns and toned-down colours fit any bedroom, guaranteeing a good mood and a sweet nighty-night.

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Checks, stripes, and seashells take over the bathroom

For those who like a cohesive look in their bathroom, there’s a new selection of chequered and striped towels and a bath mat in elegant sage green and white. The chequered textiles are adorned with a jacquard label showing Snorkmaiden washing her face. Embroidered in the lower corner of the striped towels is Little My blowing soap bubbles. 

Matching the textiles, the Bathtime ceramic collection—a ceramic soap dispenser, toothbrush holder, and soap dish—comes in handy from morning until evening. The illustrations are adapted from a selection of comics: Moomin on the Riviera, Moomin’s Winter Follies, and Moominvalley Turns Jungle. They show the Moomins enjoying bathing and performing their washing up and brushing routines.

Snorkmaiden will also be featured in another new set of bath and hand towels. The new Seashell collection is available in two options: with a large woven motif of Snorkmaiden surrounded by seashells, her favourite treasures of the sea, or in light pink and white stripes with a small, embroidered Snorkmaiden detail in the corner. A white bathmat complements the collection.

Beddy-byes in a Circus tent

When it’s time for bed, the new Circus collection entertains the kids with acrobatics, dancing, and sparkling stars before falling asleep. 

The delightful patterns in muted colours featuring Moomintroll, Snorkmaiden, and Little My are based on Tove and Lars Jansson’s colouring book from the 1970s and give the bedlinen a retro look. The collection includes kids’ bed sets, single pillowcases and bath towels designed with delicate skin in mind. The grown-ups can join the circus with bed linen sets of their own.

The new items will be gradually available from the July 2024 onwards on shop.moomin.com, Moomin Shops, moominarabia.com, Moomin Arabia Stores and selected retailers. 

A continous collection of home textiles

The Moomin Arabia textiles collection from 2023 was the first time Moomin Arabia extended their range into homeware. “Enjoying life’s small and big moments as they reveal themselves in the everyday is a key message in the Moomin stories. Now, we are bringing this Moomin philosophy from the dining room to the bedroom and bathroom as well”, says Mirka Paasikangas, Global PR and Communications Manager for Moomin Arabia.

With the textiles collection, Arabia encourages people to enjoy the softer values in life and to rediscover their comfort zone. For Moomin Arabia, the comfort zone is a magical place, where you can stay still and pause for a while. It’s softness, meaningful moments and to be exactly who you are.

It’s about the magical effect of having a mo(o)ment or two just for ourselves, escaping the hectic pace of everyday.

Perhaps it’s a nice bubble bath, a minute for daydreaming between meetings, a shared bedtime story or just a warm blanket wrapped around you on the sofa.

“In the world of ever-accelerating busyness, we are often told to get out of our comfort zone. We want to be the ones to announce that it’s ok to go back in it for a change,” says Paasikangas.

“Hard times call for soft fabrics, so to speak.”

The collection is designed by Arabia’s in-house design team: concept designer Annika Tickle, illustrator Parvati Pillai, and textile designer Suvi Järvelin.

Moomin stories woven into the fabric

Just like Moomin Arabia tableware, the all-new textiles get the inspiration for their designs from Tove Jansson’s original illustrations in the Moomin stories. In fact, you can complement your tableware with a matching bed set and enjoy breakfast in bed wrapped in your comfort zone. Or pack for a lakeside picnic with your favourite character dishes and towels!

Moomin character bed sets and towels

In addition, many familiar Moomin characters have received their own pattern in the new bedroom and bathroom textiles.

The characters are shown in their typical activities, emphasising their personality. The in-house design team redesigned the illustrations based on the Moomin Classics and other tableware collections to fit the fabrics.

Moomin home textiles for adults

Designed especially for a grown-up taste, the overall look of the textiles is warm and comforting with a touch of Nordic lifestyle. 

All items are made from 100 % organic cotton sourced from Türkiye, Greece, and the United States. The fabrics and final products are produced in Türkiye.