2025 marks the 80th anniversary of the Moomin stories. Celebrate the special year with wonderful Moomin items created to honour where it all began.
The first Moomin story The Moomins and the Great Flood was published in 1945, meaning that 2025 marks the 80th anniversary of the Moomin stories. The central theme of the anniversary year is the Moominhouse and what it stands for – a sense of belonging, a place where the door is always open. The Moominhouse and illustrations from the first Moomin story can also be seen in many of the anniversary year products.
Start scrolling to find your new favourite Moomin item or head directly to the Moomin Shop for some anniversary shopping! This article will be updated with new products throughout the anniversary year.
Homeware
Finnish Muurla’s Moomin 80 collection is one of a kind. It combines Tove Jansson’s original drawings with neutral colours in a beautiful way.
Moomin Arabia is celebrating the anniversary with several special launches. One of them is the blue edition of the all-time-favourite Moomin mug Love.
Another novelty is the limited-edition, hand-painted Home mug, inspired by The Moomins and the Great Flood.
Timeless brass products for a stylish home – that’s what Hilke Collection is all about. Their Moomin 80 collection is inspired by the first Moomin story.
“I was incredibly moved by The Moomins and the Great Flood, so it felt natural to take inspiration from that particular story. As an example, the tall candlesticks that show the broken Moomin family hiding in the tree. If you look from above instead they reunite in a kind of optical illusion,” says Giovanna Hilke, Designer and CEO of Hilke Collection.
For children
Is there anything cuter than children in Moomin outfits? Polarn o. Pyret’s first Moomin collection consists of soft cotton clothes and nightware that can be passed on for generations – and what’s best is that some of the Moominous pieces are also available for adults.
Clothing
The Finnish streetwear brand Nordicbuddies has teamed up with the Finnish Red Cross to create an exclusive accessory collection. The accessories are adorned with Moomintroll, Stinky and Little My.
10 % of the sales price is donated to the Finnish Red Cross.
Parties and having fun are an important part of life in Moominvalley. That can also be seen in Moiko’s new shirt celebrating the anniversary year. The illustration depicts Mymble dancing on the table and Little My swinging on the lamp – looks like a great party, don’t you think?
Moiko has also launched a new set of reflective accessories adorned with a waving Moomintroll, perfect for the darkest time of the year.
Snacks and drinks
Sockerbageriet makes life sweet with their mouth-watering candies. The truffles, hard candies, fudge and toffee are made with traditional recipes using only the best ingredients. And how beautiful are the reusable tins? The perfect gift for someone with a sweet tooth!
Speaking of beautiful packaging – what do you think about this tea box? Nordqvist’s Mystery Box includes a selection of individually packed black, green, white and rooibos tea bags with different flavours. It can also be used as a Christmas calendar, as the amount of tea bags is, conveniently, 24.
Stationery
Putinki’s first Moomin 80 products are adorned with the cover illustration of the first Moomin story, The Moomins and the Great Flood. The collection consists of notebooks, postcards, a calendar and a poster. Psst… the 2025 calendar is now on sale in the Moomin online shop!
Beauty
Inspired by the Finnish northern lights, BBIA and Yeppo&Soonsoo have created a charming Moomin-themed collection, which combines the top quality of Korean cosmetics and the timeless charm of the Moomins. The lip oils, mascara and eye palette all have a fun, playful look so you don’t need to hide them in the bathroom closet.
80 years of Moomin stories
In addition to product launches, the anniversary year is celebrated with exhibitions, book releases and more. Moomin Characters has also teamed up with its longstanding partner The Red Cross to gather funds for those in need. A part of the proceeds from selected Moomin 80 products will be donated to the work of The International Federation of Red Cross and Red Crescent Societies (IFRC) through National Red Cross societies.
The Moomin 80 campaign supports the Red Cross – find out how you can participate
For the Moomin 80 anniversary, Moomin Characters is teaming up with The Red Cross in 15 countries. Read more about how you can participate!
A Moomin collection to be passed on for generations – Polarn O. Pyret’s first Moomin products
The Polarn O. Pyret stripes are a classic – and they’re now available with Moomin illustrations! Sizes for both children and adults.
The all-time-favourite Love Moomin mug soon available globally in a limited-edition blue
A blue edition of the all-time-favourite Moomin Arabia product, the Love Moomin mug, will finally become available globally on October 30, 2024.
Hilke x Moomin – a timeless brass collection for every home
Hilke x Moomin inspires people to gather together around the table. The collection celebrates the 80th anniversary of the Moomin stories.
Moomin Arabia celebrates Moomin 80 with Home, a rare hand-painted mug
Moomin Arabia is celebrating the 80th anniversary of the Moomin stories with various novelties, including Home – a limited-edition Moomin mug.
Acne Studios reveals a Moomin collection full of colour, joy and expression
Acne Studios and Moomin Characters come together for an exclusive collection packed with character, warmth, and Scandinavian charm.